Did Balloon Boy (Falcon Heene)s parents exploit him?

The dad is crazy and I do think it was a fame ploy. And it worked! Making headlines and getting everyone in a rush. And based on the vids, he is teaching them to be disrespectful. And that is probably a fame ploy too. "oh look at the little boys rapping and cussing" <_< The mom doesn't even seem like she cares at all. Kid was throwing up on TV and all he does is care about the cameras. Wrong.